Photographs are an incredibly important part of online marketing. As professional marketers, we see this on a daily basis. With the explosion of social media, we’ve changed the way we communicate both as individuals and brands.
Nowadays, a strong social media presence, beautiful blog or website is not just expected – it’s imperative. And great photographs are a big part of that.
On social media alone, photos are the most common type of content. In March 2017, (300 million photos are reportedly posted on Facebook alone each day)!
As a business or non-profit organisation, photographs and video are an incredibly important part of your strategic marketing. They show customer and prospects just who you are and what you do. Great photos can also be an important way of engaging your existing customers, encouraging them to share your story online. Brand ambassadors who post positive information about you online are incredibly powerful; studies show that word-of-mouth remains the most powerful form of recommendation your business can get.